MA1st Presents A Live & Interactive Event Specifically for Martial Arts School Owners AND Instructors!

Give Us 2 Days & We’ll Arm You With The RIGHT Tools & Systems To Fulfill Your Business Vision, Purpose, Goals & Triple Your Student Sign Ups

Save The Date: 26th to 28th April 2018


Kyoshi Fred DePalma has already helped hundreds of school owners and is coming to San Diego and is ready to share his experience and knowledge to show you:

How to scale your school without being robbed of your time freedom

As a school owner or manager you make important business decision that could spell success or failure for you and your team. A solid network of experienced and successful business owners can be invaluable and through this event you will have access to the best of the best who have new ideas and experience, you can fully utilize.

In a world where everyone is an expert and martial arts coach, advice is freely given on all platforms without the validity, credibility and success track record of the source being presented.

Taking just one piece of wrong advice from a would-be expert could be the equivalent of getting martial arts training from a wannabe instructor who bought black belt through eBay.

If you have fallen victim of unsubstantiated claims of unsurpassed financial gains and operational tools which have failed to pass the beta stage, you are not alone.
Business is hard with **Statistic of failing business** . Just one piece of untested unproven advice could send your business to dire straits and result in money down the drain and a long time to recover (if you’re lucky!)

For two days, Kyoshi Fred will share his wealth of knowledge and experience in helping grow schools of all sizes and at all levels of the business life-cycle (and his credibility and character IS proven time and time again throughout the martial arts industry!)

  • Avoid the diluted versions passed down from one school owner to another
  • Don’t listen to other people’s interpretation of Kyoshi Fred’s strategies for success
  • Disregard the fads and misleading information you find on the internet and in Facebook groups

If you want to learn the ins and outs and the finer details of how to successfully operate a world-renowned martial arts business, then this 'working seminar' will feature workshops, discussions and training sessions presented by the ‘new leaders’ of the Martial Arts community.

Fred’s live seminar will include swipe-and-deploy systems on:

  • How to run your school like a well-oiled machine with or without your presence
  • Creating effective customer service plans to increase retention
  • Running instructor training tips and techniques to help you stand out from your competitors
  • How to help your students get the most out of their training

Kyoshi Fred’s operational insights will dramatically change the way you run your school and will maximize productivity and minimize churn.

THIS EVENT IS NOT… A Pitching Event!

This event is not about presenting watered down content with the aim to get you to part with even more money to get the really valuable high ticket items!

The difference with this event is that the DePalma’s have been successfully running multiple schools for 32 years. During that time, they have seen the ups and downs of running martial art businesses and what that means in real terms financially, mentally and physically. The DePalma’s have been there, had that happen to them, and done it all.

“It's not just the success of our schools, it's also about sharing the challenges along the way so you know what not to do or know that someone else has been where you are before” Fred DePalma

Every speaker at MA1st has been specially invited based on the success of their business and will share with you exactly what they are implementing in their own schools RIGHT NOW!

What You Can Expect At MA1st

  • Day 1 (Apr 26)
  • Day 2 (Apr 27)
  • Parties (Apr 28)

And There’s The After Party…

Friday Night it’s time to unwind and relax at our outside mixer party. Network, make acquaintances, share your thoughts, ideas and experiences with others, all while enjoying a much needed drink and some delicious food. More details coming soon!





Morning Instructor Stretch, Warm-Ups & Sharing – Mandatory for all Instructors
Held outside in the Grass Area behind the hotel (in front of hotel Starbucks) – Bad weather Salon C


Breakfast Served – Salon B until 8:30 am – this is included with your event pass


Scott J. Maczuga – PROMISES! Challenging Kids and Their Parents

Chris Nott – Sticks Part 2


Robin DePalma – Keeping the Enrollment Process Simple

Henry Calantog – It’s Not What You Say but How You Say IT! Using Anchoring Statement to Keep Your Class Motivated and Engaged.


Jason Flame – Maximizing Student Value Through Goal Setting

Fred DePalma – Training Your Students to be Super-Stars


Zulfi Ahmed – Keys to Mega School Success

Ron Sell – 10 Things That Must Happen in Class


Lunch – Provided! – Salon B


Speed Dating – Salon B – During deserts, presenters will rotate table to table for small discussions


Owner’s Only Round Table – Prefill Your Question and/or Your Share and Bring with You.

Cat Zohar – The art of Member Engagement: Building life-long relationships with students and parents that go beyond the training floor


Stephen Stewart – Building and Utilizing a Strong TEAM


Final notes Combined Session – Salon A

No Questions Asked Money-Back Guarantee

We’re so confident that this event will revolutionize your martial arts business that if you don’t come away completely satisfied, simply present your event ticket at the end of the event and Fred will give you a full refund, no questions asked.

Event Registration Tickets Now Available!

Guest Speakers

Robin DePalma-Rowe



A 5th Degree Black Belt, Master Robin DePalma has been in the Martial Arts industry for 20 years and is currently... 

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Ron Sell


Spark Membership

Ron Sell has been practicing martial arts since 1979 at the age of 7, taught by his parents, Grandmaster Edward B. Sell and Grandmaster..

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Zulfi Ahmed


Bushi Ban International

Grand Master Zulfi Ahmed is the designer and developer of the Bushi Ban system. Grand Master Ahmed has over 30 years of martial arts..

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Chris Nott


Family Knowledge Action LLC (FKA)

Located in Margate, Florida, FKA is family run business that successfully uses the business model of martial arts, after-school & Summer..

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Scott Maczuga


Vortex Business Consulting

Kyoshi Maczuga is a Master Martial Artist who has broadened the childcare field for school aged children, offering a constructive educational..

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Known simply as Master C, he is the TEAM Leader of DePalma's Team USA Martial Arts and, oversees instructor development, training and..

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Derek Morris


The Hidden Dojo

Derek Morris is the owner of The Hidden Dojo in Lancaster, California and travels with students and instructors to Japan twice a year..

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Cat Zohar



Cat Zohar began her martial arts training at the age of six in Cleveland, Ohio.  Throughout her career, she’s served every role in a martial arts..

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George Fourie


Martial Arts Media

If getting new students through Facebook, Google and your Website are getting you mediocre results (or none at all), then come and join..

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MAIA Elite Consultant

Jason Flame is a 7th Degree Black Belt in American Tang Soo Do and owner of Tang Soo Do University in Moorpark, CA.  He.. 

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Red Dragon Karate

Chris Casamassa is an American martial artist, actor and stuntman who is best known for his role as Scorpion.. 

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Stephen Stewart


DePalmas Karate

Stephen started his martial arts training at the age of four and continued all the way through to his black belt. He graduated at the top of his class..

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Brian Zimmerman

Brian Zimmerman

More Martial Arts

Brian Zimmerman is the founder of More Martial Arts Students. Brian is a Marine Corps veteran and was a black belt in the Marine Corps..

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Venue Map

Marriott logo

Courtyard San Diego Airport/Liberty Station
2592 Laning Road
San Diego, CA USA
Phone: (800) 321-2211

179$ USD/night


Rate available 04/26/18 to 04/29/18

Guest can contact Hotel Reservations directly at
1-(800) 321-2211 and reference the MAIN Event Group, or group code 'TMA'
For additional assistance contact NICK SAVOY at 619.358.1351


"The MAIN Event was such an amazing experience! Between getting to interact with so many like-minded people and listening to all of the presenters, I feel I have some great new knowledge and ideas to bring back to my martial arts school. I was moved to see how many dedicated martial arts instructors, younger and older, were there learning how to be even better instructors than they already are! The venue was easy to navigate, the schedule ran very smoothly and the location was great! I will without a doubt be back next year!"

Carter Harris

"I have been attending The Main Event for the last few years. What I enjoy most is the experience of being surrounded with world renowned martial artists and soaking up the knowledge they have to offer. As a business owner, the networking portion is phenomenal. I get to be around peers and mentors that I look up to and learn from them. The information I have received has helped be grow my business and build long lasting relationships. This is for sure the best networking and educational event I’ve been to! Can’t wait for April!"

Andy Yoeuy

Soksam Yoeuy

"MA1st has helped my school grow in a number of ways, the best is that there is someone who finds out what you want to achieve and then holds you accountable to get it done. Kyoshi DePalma has taken on a position of Mentor to my school, knowing there is someone who has gone through the same issues and is willing to help you avoid the pain of growing is a bonus. Anyone wondering if MA1st is for them, all I would say is give it a go. This is all about putting Martial Arts first in your schools, and that is what we all should be aiming to do."

David Pawson

"The Main Event is great! I think it is Fred’s attitude that makes all the difference. I have been to other people’s events where, unless I forced a conversation with someone, no one even made eye contact with me. At the Main Event, it is much different though. Every time I walk away, I walk away with more knowledge, more motivation, and new friends. Fred and the Main Event have truly transformed my world!"

Billy Wilcox