MA 1st & Martial Arts Media Presents A Live Event for Martial Arts School Owners & Instructors (with expert speakers)...

Give Us 2 Days & We’ll Arm You With The RIGHT Tools & Systems To Fulfil Your Business Goals & Triple Your Student Sign Ups

Save The Date: 8th and 9th September 2018


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Kyoshi Fred DePalma has teamed up with Martial Arts Media founder George Fourie to bring you a live and interactive low-down on:

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How to scale your school without being ​​​​being robbed of your time freedom


Create marketing strategies that will boost leads, establish your brand presence and dominate your market.

As a school owner or manager you make important business decision that could spell success or failure for you and your team. A solid network of experienced and successful business owners can be invaluable and through this event you will have access to the best of the best who have new ideas and experience, you can fully utilise.

In a world where everyone is an expert and martial arts coach, advice is freely given on all platforms without the validity, credibility and track record of the source being presented.

Taking just one piece of wrong advice from a would-be expert who bought their black belt through eBay can steer your business toward instant failure.

If you have fallen victim of false claims of incredible financial gains and life-changing operational tools which have failed to pass the beta stage, you are not alone.

Business is hard and just one piece of untested unproven advice could send your business into freefall and result in money down the drain and a long time to recover (if you’re lucky!)

For two days, Kyoshi Fred will share his knowledge and experience in growing schools of all sizes and at all levels of the business life-cycle (and his credibility and character IS proven time and time again throughout the entire martial arts industry!)

  • Avoid the diluted versions passed down from one school owner to another
  • Don’t listen to other people’s interpretation of Kyoshi Fred’s strategies for success
  • Disregard the fads and misleading information you find on the internet and in Facebook groups

If you want to learn the ins and outs and the finer details of how to successfully operate a world-renowned martial arts business, then this 'working seminar' will feature workshops, discussions and training sessions presented by the ‘new leaders’ of the Martial Arts community.

Fred’s live seminar will include swipe-and-deploy systems on:

  • How to run your school like a well-oiled machine with or without your presence
  • Creating effective customer service plans to increase retention
  • Running instructor training tips and techniques to help you stand out from your competitors
  • How to help your students get the most out of their training

Kyoshi Fred’s operational insights will dramatically change the way you run your school and will maximise productivity and minimise churn.

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How To Become The 'Go-To' Martial Arts School Through Internet & Social Media Marketing (Even if You're Technologically Challenged)

Implementing operating systems to run a successful school is just half the battle. The other half is lead generation marketing and in order for it to work, you’ve got to know what you’re doing.

Online marketing is not just a tick-box exercise. If getting new students through Facebook, Google and your website is providing less than average results (or none at all) and you don’t know what you’re doing wrong, you’re wasting valuable time and money.

In fact, even if you are doing everything right, if it’s done at the wrong time or on the wrong platform, your prospects will end up turning a blind eye to your messages.

Martial arts marketer George Fourie will present a live training session where he reveals the strategic blueprint and simple fix that will help transform the way you market your school online.

Imagine getting access to a step-by-step system that will deliver RELEVANT marketing messages to the RIGHT prospects without repelling your existing students... 

Stay streaks ahead of your competition with proven marketing strategies that will drive a flood of news students right to your door!

  • Get a simple fix for ever-changing social media rules
  • Discover accurate, up-to-date and proven methods for lead generation
  • Eliminate the confusion and fears driven by other agencies to entice you to part with a lot of money
  • Face your fears and learn Do-It-Yourself marketing strategies that anyone can implement
  • Avoid career suicide! Ignore everything you think you know about marketing in the martial arts industry and learn the right tools for your trade.

Are you ready to access proven marketing strategies AND operational systems that you can apply to your business today?


Hotel and Event Registration Now Open!

No Questions Asked Money-Back Guarantee

We’re so confident that this event will revolutionize your martial arts business that if you don’t come away completely satisfied, simply present your event ticket at the end of the event and Fred will give you a full refund, no questions asked.

Hotel and Event Registration Now Open!

Featured Expert Speakers

Damien-Martin (1)


Southern Cross Martial Arts Association

Damien Martin is the Kaichō of the Southern Cross Martial Arts Association and has been training in the martial arts for...

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Stephen Stewart


DePalmas Karate

Stephen started his martial arts training at the age of four and continued all the way through to his black belt. He graduated at...

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Jordon DePalma


Depalma’s Karate

Jordon has been training in the martial arts for 18 years and is the Head Instructor and Manager of one of our...

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Paul-Veldman (1)


Kando Martial Arts

MABS is the brainchild of Paul Veldman, Founder and Chief Instructor of one of Australia’s most successful martial arts...

read more..

Rod Darling


International Goju Karate schools and
My Fitness Kickboxing

50% Owner of International Goju Karate schools and My Fitness Kickboxing. Rod founded International Goju Karate...

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Fred-DePalma-punching (1)


CEO of MA1st

Kyoshi DePalma started teaching the martial arts for his instructors in 1981 and went on to open his own school under...

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Robin_DePalma_Rowe (1)



A 5th Degree Black Belt, Master Robin DePalma has been in the Martial Arts industry for 20 years and is currently...

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George-Fourie (1)


Martial Arts Media

If getting new students through Facebook, Google and your Website are getting you mediocre results, then come...

read more..

Hotel and Event Combo Price


Courtyard Sydney-North Ryde 7-11 Talavera Road, North Ryde Sydney New South Wales 2113 Australia
Phone: +61 2 9491 9500

Marriott hotel offering your special group rate:

Courtyard Sydney-North Ryde for 185 AUD per night


Martial arts school owner

$397 $297!


Staff member/ instructor

$327 $252!

Discount tickets are available until 12:00 AM midnight of Monday, 3 September 2018 

After that prices go up by $100


"The MAIN Event was such an amazing experience! Between getting to interact with so many like-minded people and listening to all of the presenters, I feel I have some great new knowledge and ideas to bring back to my martial arts school. I was moved to see how many dedicated martial arts instructors, younger and older, were there learning how to be even better instructors than they already are! The venue was easy to navigate, the schedule ran very smoothly and the location was great! I will without a doubt be back next year!"

Carter-Harris (1)

Carter Harris

"I have been attending The Main Event for the last few years. What I enjoy most is the experience of being surrounded with world renowned martial artists and soaking up the knowledge they have to offer. As a business owner, the networking portion is phenomenal. I get to be around peers and mentors that I look up to and learn from them. The information I have received has helped be grow my business and build long lasting relationships. This is for sure the best networking and educational event I’ve been to! Can’t wait for April!"

Andy-Yoeuy (1)

Soksam Yoeuy

"MA1st has helped my school grow in a number of ways, the best is that there is someone who finds out what you want to achieve and then holds you accountable to get it done. Kyoshi DePalma has taken on a position of Mentor to my school, knowing there is someone who has gone through the same issues and is willing to help you avoid the pain of growing is a bonus. Anyone wondering if MA1st is for them, all I would say is give it a go. This is all about putting Martial Arts first in your schools, and that is what we all should be aiming to do."

David-Pawson (1)

David Pawson

"The Main Event is great! I think it is Fred’s attitude that makes all the difference. I have been to other people’s events where, unless I forced a conversation with someone, no one even made eye contact with me. At the Main Event, it is much different though. Every time I walk away, I walk away with more knowledge, more motivation, and new friends. Fred and the Main Event have truly transformed my world!"

Billy-Wilcox (1)

Billy Wilcox